The new LGBT2020 data showed that the top twenty markets for LGBT tourism now account for annual travel spending of USD$202 billion. The study also found that the countries with the largest spending markets in LGBT tourism were the USA ($56.5 billion) and Brazil ($25.3 billion).
ONBC and their new affiliates, the ETOA (European Tour Operators Association) also jointly released a new LGBT2020 Report on European Tourism, showing that the total value of spending on travel by LGBT Europeans will next year account for USD$66.1 billion (€49.3 billion) of total tourism spending.
Ian Johnson, CEO of Out Now Global, said the results presented in London yesterday had much to keep the industry thinking on about the rapidly-developing LGBT travel market worldwide.
“It is great that the value of LGBT tourism spending now exceeds USD$202 billion but there are still many challenges the industry needs to address,” Johnson said. “Staff training is essential to help get staff up to speed with what has become an unstoppable LGBT consumer revolution for the travel industry. We are obviously pleased that all ONBC members now receive unlimited online staff training to help deliver better understanding and customer service to LGBT guests.”
As well as the findings of the study, Johnson also announced at the presentation in London that ONBC is now the largest global LGBT tourism trade organisation of its kind.