On Monday, 26 June, the SF Giants (major league baseball) held their 15th Annual LGBT Night Game at AT&T Park.
This was the 525th consecutive sold-out game for the Giants, with 41,000+ fans in the ball park, including several thousand LGBT individuals. Paris 2018 – Gay Games 10 got some great exposure at this game.
First, the ‘Community Clubhouse’ space inside the stadium was staffed by Reggie Snowden of Team San Francisco.
He had a full range of promotional material to distribute. Behind the booth was a large video screen that showed a rotating slide show of images from previous Gay Games and for Paris.
Second, in the middle of the game, the ‘Community Spotlight’ segment ran on the giant scoreboard. This consisted of a large image promoting Paris 2018 – Gay Games 10, while the stadium announcer read the following text:
“Fans, in honor of LGBT night, we want to salute the Gay Games, which began here in San Francisco 35 years ago. The 10th Gay Games takes place August 4 – 12, 2018 in Paris, France. This celebration of diversity is one of the world’s greatest sporting and cultural events, and it’s open to all. You don’t have to qualify; you just have to be 18 or older. There will be 36 sports, 14 cultural events, and much more. To learn about how you can participate in this week-long global rendezvous, please stop by the Community Clubhouse, located on the promenade level behind homeplate or visit paris2018.com. Together, we can support the Games That Change The World!”
The FGG and Team San Francisco are two of the three annual beneficiaries of the LGBT Night Game. On 11 July, each organization received checks for US$1,811.25 from the Giants.
-Doug Litwin, Federation of Gay Games