All in the Name of Love for the LGBTQIA+ Community
57 years ago, one of the most popular sex symbols of that time sang a sultry rendition of ‘Happy Birthday’ to the country’s 35th President, John F. Kennedy.
The performance went on to become one of the most iconic (and sexiest) moments in US politics, and history. Now, a new video reinvents this classic moment in support of the LGBTQIA+ community for Pride Month… and Mike Pence’s 60th birthday.
Launched yesterday on Pence’s birthday – a day that also happens to fall at the beginning of Pride Month – the short film features drag-queens singing ‘Happy Birthday, Mr. (Vice) President’, dressed like the iconic blonde bombshell herself – all in an effort to urge people to donate to an LGBTQ+ organisation, like the Matthew Shepard Foundation, to help raise awareness for the community, and to ultimately turn a day of hate into a day of love.
(For a list of these organisations, go to:
Created by Macie Soler-Sala and Zeynep Orbay, a creative duo working at Wieden+Kennedy Amsterdam, the film aims to kickstart a larger movement. Pride Month marks a time of celebration, resistance, reflection, and love for the LGBTQ+ community.
Due to the current political climate and a spirit of intolerance against the community – largely due to the influence of our current Vice President – now is a more important time than ever to show support and love in large numbers.
“We want to turn a day reserved for a man who has done nothing helpful at all for the community into one of the most supportive days for it,” said Soler-Sala.
“We want to show him and this government he’s helped influence, just how much louder, stronger, and impactful our voices can be. All in a way that’s honest, heartfelt, fun… and a little sexy. We hope this is his best birthday yet.”
The video directs viewers to the Matthew Shepard Foundation and other LGBTQ+ organisations, to encourage donations in Mike Pence’s name. The aim was to flood these organisations with donations to guarantee the support, safety, and protection of a community at risk.
The Matthew Shepard Foundation is committed to using the funds raised to support their efforts to erase hate. ‘Happy Birthday, Mr. (Vice) President’ is now live on
Supporters are encouraged to share their donations with the #HappyBirthdayMrVP.
The Matthew Shepard Foundation’s longstanding mission is to erase hate by replacing it with understanding, compassion, and acceptance. Through local, regional, and national outreach, to empower individuals to find their voice to create change, and challenge communities to identify and address the hate that lives within their schools, neighbourhoods and homes. Their work is an extension of Matt’s passion to foster a more caring and just world. They share his story and embody his vigour for civil rights, to change the hearts and minds of others to accept everyone as they are.
The creators are a small team in Amsterdam working at the ad agency, Wieden+Kennedy. The idea was conceived by two women from the United States and Turkey, Macie Soler-Sala and Zeynep Orbay, who are both passionate about social and political issues in their home countries. They want to do whatever they can – no matter how big or small – to show more love and support wherever they can, for a more hopeful and inclusive future – even from far away in Amsterdam.