The Goldman Sachs logo in the New York Stock Exchange, April 17, 2018 – Image: REUTERS/Brendan McDermid

(Reuters) – Goldman Sachs Group Inc (GS.N) said on Friday it has launched an internal campaign to promote awareness about pronouns and how employees self-identify.

In a blog post, Goldman listed “tips for being an inclusive ally”, and advised that employees should not assume a colleague’s pronoun or pronouns based on gender.

The Wall Street bank said the campaign was meant to encourage workers to recognise and use colleagues’ self-identified pronoun or pronouns, to “show respect and ensure a more inclusive environment.”

“To enable our people to optimize their potential, we believe in fostering an inclusive environment, where they feel comfortable to be their authentic selves,” the post said.

-Abhishek Manikandan in Bengaluru and Elizabeth Dilts in New York