Tag Archive | Luke Prokop

LGBT+ athletes get sponsorship deals as acceptance grows

LGBT+ athletes get sponsorship deals as acceptance grows

Coming out as gay used to be the kiss of death for sponsorship deals in sport. But as a record number of openly LGBT+ athletes prepare to participate in the Tokyo 2020 Olympics, marketing analysts say the opposite is now true: Authenticity sells. This week, Canadian ice hockey player, Luke Prokop, followed in the footsteps of […]

NHL: Prokop first player with contract to say he is gay

NHL: Prokop first player with contract to say he is gay

(Reuters) – Nashville Predators’ 19-year-old defence-man, Luke Prokop, said on Monday he was gay, becoming the first active player with an NHL contract to come out publicly. Prokop, a native of Edmonton in Canada, was a third round pick in the 2020 NHL Draft , and signed a three-year, entry-level contract with Nashville in December.